K. Nicole Holland

Content strategist & community builder | Driving growth & engagement for brands focused on science, health, & sustainability

LinkedIn Profile

Email Marketing

This curated selection of email marketing campaigns highlights my leadership in driving product launches, showcasing product enhancements, and communicating value propositions from start to finish.

I managed every step of the process, including:

Writing detailed creative briefs that outlined campaign goals, content, links, and segmentation strategies.
Coordinating with photographers to capture platform-specific imagery aligning with the campaign vision.
Collaborating with graphic designers to ensure cohesive and engaging visuals.
Developing HTML enhancements, subject lines, and preheaders to optimize campaign performance.
Optimizing send times, audience segmentation, and campaign structure to maximize engagement.
Conducting post-send analysis to identify actionable insights and refine strategies for continuous improvement.

Performance metrics, including high open and click-through rates, demonstrated that these campaigns resonated strongly with customers. In addition to fostering engagement, they contributed directly to generating revenue and strengthening customer relationships.

These campaigns were designed not only to drive sales but also to educate and nurture customers at various stages of their journey, addressing common questions and fostering long-term engagement.

Social Media Management

As a seasoned social media strategist, I've successfully managed both branded and non-branded accounts, driving engagement, growth, and brand visibility.

My experience includes leading multi-channel campaigns for companies like Gardyn, where I focused on product promotion and community engagement, as well as organically growing Sowing in Suburbia, a platform that inspires and educates home gardeners.

Across all platforms, I leverage a data-driven approach and creative storytelling to connect with audiences, foster meaningful engagement, and build thriving online communities.

Gardyn

Brand Account

At Gardyn, my primary objective was to elevate brand awareness and drive organic sales growth through strategic content and community engagement. I led successful campaigns across LinkedIn (16,000+ followers), YouTube (2,000+ subscribers), and Pinterest (2,000+ followers), consistently increasing engagement rates and expanding the brand's online presence.

My role encompassed content ideation, copywriting, and graphic design, as well as the development of live webinars, interactive contests, and community engagement initiatives. These efforts resulted in doubling the follower base and tripling engagement in just 5 months.

Sowing in Suburbia

Non-Brand Account

Sowing in Suburbia is a passion project that highlights my ability to grow an engaged online community from scratch. This platform celebrates the joys of home gardening while educating and inspiring small-space gardeners.

Through practical tips, personal insights, and engaging visuals, I have organically grown the platform to over 30,000 followers across Meta platforms (Instagram, Facebook, and Threads) with engagement rates consistently above 6%.

This experience demonstrates my expertise in audience growth, authentic content creation, and fostering meaningful connections—all skills I bring to branded accounts.

Community Building & Management

At Gardyn, I spearheaded community management and marketing for an active online community of over 15,000 members.

Within just over a month, I launched Gardyn’s first customer ambassador and advisory program, onboarding 10+ members and conducting multiple focus groups that provided ongoing insights and brand advocacy.

I also revamped the monthly newsletter and developed engaging Facebook content, driving a 15% increase in membership and a 33% boost in engagement within three months.

Additionally, I hosted live webinars to provide behind-the-scenes insights, showcase new products, and address customer concerns, fostering trust and enthusiasm among our community.

These initiatives enhanced brand loyalty, improved customer relationships, and contributed to future conversions.

Newsletters

Interactive Contests

Live Webinars

Content Management Systems

At Gardyn, I took full ownership of the content management systems (CMS) for both the in-app shop and the website’s extensive plant book. This plant book, the sole resource for customers to care for their plants, underwent a full revamp under my direction to ensure it was clear, engaging, and comprehensive. These updates significantly improved the customer experience and guided users throughout their plant care journey.

In addition, I curated and managed product collections in the in-app shop to highlight product value, address customer needs, and align with ongoing campaigns and company goals. By strategically tailoring content to customer feedback, seasonal trends, and marketing initiatives, I enhanced the overall user experience while driving increased recurring revenue.